For the past decade, I've been helping brands figure out what they want to say…and then figuring out the best way to say it.

I’ve written my way onto screens, store windows, subway walls, shopping bags, dressing room mirrors, pop-up installations, the sides of trucks, and at least one billboard I made everyone stop and look at.

Depending on the day:

✨ Turning three pages of strategy into one sentence.

✨ Writing launch copy before the product has a name.

✨ Making "aspirational, but approachable" mean something.

✨ Naming a nail polish shade that definitely couldn't just be called "Red."

✨ Getting a sentence through legal with its personality intact.

✨ Knowing when to fight for a line and when to write another one.

✨ Decoding “I’ll know it when I see it.”

✨ Making five writers sound like one brand.

I’ve been lucky enough to do all of the above for brands including Google, Nike, Anthropologie, Tommy Hilfiger, Everlane, SoulCycle, Victoria’s Secret, West Elm, STAUD, and Native Pet.

Have a brand to build or a nail polish to name? I’m currently taking on new freelance and consulting work for 2026, and I’d love to hear from you.